If 2019 in the movie business has been successful for some star , it was undoubtedly Akshay Kumar. While movies of most of the big stars in Bollywood have been struggling at the box office this past year, Mr. Kumar managed 4 consecutive hit movies that did an the total business of more than 700 crores. With this uber-prosperous trajectory, it is only plausible that the actor gets paid a fitting remuneration for his future projects.
In year 2020, He had only one movie release of Laxmii on disney andhotstar. He is charging around Rs 100 Crore per film since last year . He has his own production house as welll which produced Padman .
According to a recent report from Bollywood Hungama, Akshay Kumar will be charging a hefty sum of Rs 120 crores as acting fees for his recently signed film project Bell Button and Bacchan Pandey that might arrive at the cinema halls in the first half of 2021 . the project also stars Arshad Warsi ,Pankaj Tripathi in pivotal role.
As per Akshay Kumar’s brand value amounts to Rs 742 crore as per Duff & Phelps’ Celebrity Brand Valuation Study 2019. We can be fair in assessment that his brand value is intact and advertisers would have paid similar money in 2020 as well, if not more considering Covid Pandemic.
But he was made Amazon Prime Videos Brand ambassador for which he was reportedly paid around $10 Million which is around Rs 75 Crores .
These are the below list of products/services Akshay kumar endorses since 2018.
Brands endorsed by Akshay Kumar:
- Policy Bazaar
- Livguard Energy
- Kajaria Tiles
- Tata Motors
- Layer’r Shot
- Lever Ayush
- Revital H
- Relaxo Footwears
- Prince pipes
- Lodha Group
- Swarn Saathi
The announcement for this deal is expected in the course of a couple of weeks. A source close to the development has stated, “Akshay Kumar is known to charge upfront fees and in today’s time, his name attracts the audience not just in the cinema hall but also gets lucrative offers from digital and satellite networks. Akshay and his team believe that the actor deserves 100 crores plus as acting fees for the goodwill that he brings to the project.”